• Dean Van Dyke

The Importance of Lead Generation

If you are in business today, you probably already know a thing or two about the importance of lead generation. After all, identifying, targeting, and ultimately garnering customers is how all businesses, large and small, survive and thrive.



Why will it improve your small business?


The importance of lead generation ties back to the foundation of running a successful business. Prioritizing and improving your lead generation strategy and tactics will help drive incremental revenue by increasing your customer base.

What is a customer persona?


Shifting your business strategy to focus on prioritizing lead generation is great, but many business managers do not know exactly what tactics can be used to do so. One effective tactic is utilizing customer personas. Forming customer personas is the act of creating profiles of the customers that you are targeting for your products or services.

Why is a customer persona important?


Customer personas are important for improving a business’s lead generation strategy because they paint a clear picture of the potential customers that the business has yet to capture. Especially for digital marketing, customer personas allow a business to be targeted in its approach to garnering new leads. This tactic improves business efficiency and focuses the resources on the most likely new customers.


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