Dean Van Dyke
Direct Response Marketing...or BUST!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
Why is this type of marketing so appealing? Because it's a personal approach to your customers. They want to be involved in the changes you are making, and direct response marketing makes them feel as if they have a voice in these changes. It gives your customers the ability to send you a message versus having to bring attention to themselves (which may cause unwanted interruptions).
But why is this such an effective choice when addressing your market?
Because when done correctly, you will find that there is always someone out there that has been asking for what you offer or looking for information about what topics interest them and with the use of direct response marketing, they will feel like their needs were fulfilled.
So, what does direct response marketing look like? Well, it comes in many forms, including:
Customer response line (phone number) on packaging, print ad or website to engage with your audience
Landing page where potential customers can receive more information about your product/service
Call to action buttons that direct the customer to what you want them to do next.
It is important to keep in mind that it takes time for this type of marketing to work effectively, but when it does work, there is no better way for you to reach out directly and immediately speak with your current and future customers. So make sure you are using it properly!
Some of the advantages of direct marketing are:
A direct connection with your customers and them feeling like they're a part of the "family"
A more personal touch that will build customer loyalty and trust, leading to wanting to purchase more from you
You can segment your market into smaller groups while hitting on their needs and wants.
What's the downside? It takes time for this type of marketing to work. There is no such thing as an overnight success when it comes to any form of direct advertising (email, text, website). People aren't going to buy unless they feel connected with what you are offering or giving out information on. So make sure you know how you want people to interact with your business and what makes them feel comfortable.
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it. And, as Jay Abraham put it, “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.”